Taco Bell is Letting Fans Create Their Own $5 Cravings Boxes
Laura McQuarrie — February 3, 2021 — Lifestyle
References: tacobell & prnewswire
Taco Bell is now making it possible for fans to create their own Cravings Box for just $5 but those fans must be Taco Bell Rewards Beta members on the Taco Bell app. The exclusive Build Your Own Cravings Box will be available to all Taco bell digital customers in a few days but only the most dedicated fans get to experience it first.
The Build Your Own Cravings Box is totued as "the ultimate Taco Bell eating experience" as the options include plenty of favorites and the meal comes packed in a recyclable paperboard box. When it comes to assembling a box that's customized to one's current cravings and taste preferences, some of the options include Starters like soft or crunchy tacos, Sides, Drinks and Specialties such as the Chalupa Supreme.
The Build Your Own Cravings Box is totued as "the ultimate Taco Bell eating experience" as the options include plenty of favorites and the meal comes packed in a recyclable paperboard box. When it comes to assembling a box that's customized to one's current cravings and taste preferences, some of the options include Starters like soft or crunchy tacos, Sides, Drinks and Specialties such as the Chalupa Supreme.
Trend Themes
1. Customized Meal Boxes - More fast food chains and restaurants may offer customizable meal boxes as a way to give customers personalization and control over their dining experience.
2. Mobile App Exclusives - Other food establishments may offer exclusive deals or menu options for customers who use their mobile app, as a way to incentivize app usage and loyalty.
3. Eco-friendly Packaging - Restaurants may invest in eco-friendly packaging options to meet growing consumer demands and improve their sustainability profiles.
Industry Implications
1. Fast Food - Establishments in the fast food industry can differentiate themselves from competitors by offering customizable meal boxes and exclusive mobile app deals.
2. QSR (quick Service Restaurant) Industry - QSRs may explore eco-friendly packaging options to improve their sustainability profiles, reduce costs, and appeal to conscious consumer sentiments.
3. Food Delivery Industry - Food delivery providers may need to modify their delivery process to ensure the customized meal boxes are delivered in an eco-friendly manner, which could serve as a competitive advantage over other providers.
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