Get out your Snuggies and your credit card and get ready to call. Infomercials will be flooding the airways. Blame the economy. When television stations can’t sell their commercials to personal injury lawyers and used car lots, they turn the airtime over to businesses like Telebrands, who bring you everything you can’t possibly resist.
“If you call now, we’ll double that amount,” and “Wait, there’s more,” will soon be echoing in your brain.
Implications - Consumers in modern society have so many things to worry about that they have to be directly presented with an item in order to find it appealing. Companies trying to sell a product could focus on this approach.
What's Driving This Trend
- Direct Product Presentation
- Companies can capitalize on the consumer's need for direct and appealing product presentation.
- Infomercial Marketing
- Utilizing infomercials as a marketing strategy can take advantage of the consumer's susceptibility to persuasive advertising.
- Economy-driven Advertising
- In a struggling economy, businesses can leverage infomercials as a cost-effective advertising option.
Who This Affects Most
- Home Shopping
- The home shopping industry can benefit from infomercials, offering a direct and persuasive sales platform.
- As Seen on TV Products
- The As Seen On TV industry can use infomercials to showcase and sell their innovative and practical products.
- Direct Response Marketing
- The direct response marketing industry can employ infomercials as a highly effective advertising channel.
