For many, having coffee without a cigarette is like having peanut butter without the jelly; it tastes good, but the experience is not complete. Craighton Berman has combined the act of drinking coffee and smoking into one with the Stimulation mug.
The Stimulation mug by Craighton Berman combines an ashtray and a coffee mug, but forces users to make a decision - do you want the ashtray, or do you want the coffee mug, because you can’t have both. Made to stimulate discussions about habits, the Stimulation mug forces the smoking/coffee drinking people to choose - peanut butter, or jelly?
Craighton Berman Combines Smoking and Drinking Vessels
1. Dual-function Products - The trend of combining multiple functionalities in a single product, such as a coffee mug and an ashtray, creates disruptive innovation opportunities for companies to cater to customers' diverse needs.
2. Habit Awareness - The trend of using products to provoke discussions and raise awareness about personal habits, like smoking and coffee drinking, presents opportunities for companies to develop innovative solutions that help individuals make conscious choices.
3. Contrasting Experiences - The trend of juxtaposing seemingly contradictory elements, such as peanut butter and jelly, in products like the Stimulation mug, provides companies the opportunity to disrupt traditional product categories and offer novel experiences.
1. Kitchenware - The kitchenware industry can seize the disruptive innovation opportunity by exploring the creation of multi-purpose products that cater to the evolving habits and preferences of consumers.
2. Wellness and Lifestyle - The wellness and lifestyle industry can leverage the trend of habit awareness to develop products that encourage healthier habits and foster mindful consumption.
3. Product Design - The field of product design can embrace the trend of contrasting experiences to push the boundaries of traditional product categories and create innovative and thought-provoking designs.