People may not be able to gather together for in-person crafting workshops due to the global pandemic but they can join virtual experiences like the Oui Heritage Workshop from Yoplait. The four-part crafting series was devised to pay homage to its French-Style roots and celebrate the limited-edition Heritage Collection—a trio of uniquely designed glass pots all influenced by an iconic French style (French Chic, French Countryside or French Modern.) The yogurt itself is made with whole milk that's slow-churned before being individually poured.
The Oui Heritage Workshop series on IGTV kicks off on Bastille Day and design expert and celebrity personality Bobby Berk will be leading the way by showing how easy it is to create DIY hanging planters from the reusable glass pots.
Image Credit: Yoplait
Key Themes Behind This Trend
- Virtual Crafting Workshops
- The rise of virtual crafting workshops offers an opportunity for companies to extend their brand engagement and provide interactive experiences for consumers.
- DIY
- Crafting workshops that emphasize do-it-yourself projects, like the Oui Heritage Workshop, empower consumers to engage with brands more deeply and build loyalty.
- Limited-edition Collections
- Creating limited-edition collections, like the Heritage Collection from Yoplait, appeals to consumers' desire for unique and exclusive items, which can drive sales and brand loyalty.
Where This Applies
- Food and Beverage
- Food and beverage companies can leverage the popularity of virtual crafting workshops to engage consumers and promote new products or limited-edition collections.
- Retail
- Retailers can use DIY crafting workshops both in stores and virtually to build customer loyalty and foster a sense of community around their brand.
- Home Decor
- Home decor companies can use crafting workshops, like the one led by design expert Bobby Berk for Yoplait's Heritage Collection, to showcase their products in a unique and engaging way, and give customers ideas for how to use them.
