TikTok's For You page is where to find Costa Coffee's Costa For You campaign, which shares personalized messages and menu suggestions directly with coffee lovers on the short-form video app. The campaign leverages an algorithm that regards users' browsing history on TikTok and shares videos about the different ways coffee can be enjoyed from Costa Coffee.
In all, there are 14 videos, each of which can be recognized by a floating pair of eyes and a mouth that speak directly to 'The Outdoorsy One' or 'The Relaxing One.' 'The Exclusive One,' for example, shares the details of the KitKat x Costa Coffee muffin. Thanks to the fun way these messages come across, they're more enjoyable to consume than the average ad, which often feels as if it's causing an interruption.