Dalia is a conceptual brand of cosmetics for women that looks to provide a variety of different products that are branded and packaged specially with women in mind. Created by Lia Kazantzidou, Dalia focuses, as one would expect, on the very flower it shares its name with (albeit with different spelling). The natural products are emblazoned with the dahlia flower that has been hand-drawn in a somewhat detailed sense to correlate the natural state of the product to women.
The branding effort for the Dalia lineup of cosmetics for women sees the brand name take on a somewhat body-inspired aesthetic. This refers to the female form and conveys to the consumer that the product is inherently created for those that identify with femininity.
Femininity-Inspired Cosmetic Branding
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