Dalia is a conceptual brand of cosmetics for women that looks to provide a variety of different products that are branded and packaged specially with women in mind. Created by Lia Kazantzidou, Dalia focuses, as one would expect, on the very flower it shares its name with (albeit with different spelling). The natural products are emblazoned with the dahlia flower that has been hand-drawn in a somewhat detailed sense to correlate the natural state of the product to women.
The branding effort for the Dalia lineup of cosmetics for women sees the brand name take on a somewhat body-inspired aesthetic. This refers to the female form and conveys to the consumer that the product is inherently created for those that identify with femininity.
Why This Trend Is Growing
- Feminine-driven Cosmetic Brands
- Opportunity to create cosmetics brands that cater specifically to women and embrace femininity.
- Nature-inspired Packaging
- Opportunity to use natural elements in packaging design to align with the natural properties of cosmetic products.
- Body-inspired Aesthetics
- Opportunity to incorporate body-inspired aesthetics in branding to resonate with individuals who identify with femininity.
Industries Being Reshaped
- Cosmetics
- Opportunity for cosmetic companies to create specialized product lines for women that emphasize femininity and natural ingredients.
- Packaging Design
- Opportunity for packaging designers to create nature-inspired packaging that reflects the natural properties of cosmetic products.
- Branding and Marketing
- Opportunity for marketing and branding agencies to develop body-inspired aesthetics that cater to individuals who identify with femininity.
