The Ulta Beauty Chain Creates a Set of Willy Wonka-Inspired Commercials

 - Sep 25, 2015
References: davidlachapelle & adweek
These delightful and highly colorized cosmetic ads combine that art of makeup with the playful illusion of candy. Each ad takes place in a boutique that resembles a candy store. However, instead of edible treats, the shop sells makeup and cosmetic accessories that are displayed in vibrant settings such as kiddie pools or large glass jars.

The ads feature women wearing brightly colored blushes, eye shadows and nail polish. With little dialogue, the commercials play dainty jingles and each ad ends with the phrase "get all things beauty all in one place." This line solidifies the brand's latest campaign titled, "All Things Beauty."

The ultimate goal for these cosmetic ads is to allow makeup consumers to embrace color and add a sense of play to their daily makeup routine.