The Coors Light 'Snap.Send.Score' promotion is an inventive marketing initiative involving loads of tech and testosterone. The contest calls for consumers to photograph SnapTags with a smartphone, send in the photographs, and ultimately enter to win a deluxe trip to the Super Bowl.
SnapTag is a revolutionary technology used to make marketing and advertising much more interactive. Bearing a brand logo aesthetic, SnapTags allow the same level of involvement as QR codes, except in a prettier package. The Coors Light 'Snap.Send.Score' makes optimal use of the technology. Check it out in the attached video.