Probiotic Cookie Bars

Flapjacked's Protein-Rich Soft-Baked Bars Nourish & Support Digestive Health

Flapjacked offers a variety of protein-packed cookie and pancake mixes, as well as microwaveable muffin cups, and it is now preparing to launch its first ready-to-eat product in the form of ready-to-eat cookie bars.

The Flapjacked Cookie Bars not only deliver the satisfying taste of soft-baked chocolate chip, chocolate peanut butter and chocolate brownie cookies but also protein, a billion CFU probiotics and prebiotics to support various systems of the body. While many consumers are seeking out snacks that offer similar benefits, they are often forced to settle for either a protein-rich treat or an alternative that nourishes with prebiotics or probiotics. With the support that this all-in-one bar provides for the digestive system, it offers a satisfying way to maintain good gut health.

Protein-packed Snacks
Opportunity to create innovative snacks that combine high protein content with other beneficial ingredients like probiotics and prebiotics.
All-in-one Bars
Opportunity to develop ready-to-eat bars that provide multiple health benefits, such as protein, probiotics, and prebiotics.
Digestive Health
Opportunity to cater to the growing demand for food products that support gut health and offer digestive benefits.

Industries Being Reshaped

Snack Food Industry
Opportunity for snack food companies to create a new category of protein-packed snacks with added health benefits.
Functional Food Industry
Opportunity to introduce innovative products in the functional food industry that combine different beneficial ingredients for overall health and wellness.
Probiotic Supplement Industry
Opportunity for supplement companies to expand their product offerings by incorporating probiotics into convenient and tasty food formats like cookie bars.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 69%
Freshness 8%