Safe to say the auto industry has recovered nicely since the recession in 2008. In the wake of its recovery, the auto sector has made vast improvements to convertible cars. Once seen as a luxury roadster, convertibles are now more widespread, as car companies battle for market dominance. From sleek, electric-powered concepts to eco-friendly drop-tops, the Convertible Trend Report is your guide to today's sporty vehicles.
Convertible cars are usually associated with speed, performance and handling. However, today's convertibles offer more than just performance upgrades. Nowadays, drop-tops implement eco-friendly features, innovative retractable roof technology and better engine designs to enhance the overall driving further than just having your hair blow in the wind.
Use the 34 PRO Trends and hundreds of examples of convertible car research to reinforce strategies in auto marketing, product development and branding.