Luxurious Soft-Top Convertibles

Maserati Reveals Teaser Images of Its Next Granturismo Convertible

Maserati has unveiled its newest version of the GranTurismo via a teaser series of images. Granturismo's new design is similar to the outgoing model, which made its debut in October. However, both gas and electric powertrains will be offered on the new platform. In addition, it will feature a soft-top roof design borrowed from GranCabrio.

The vehicle will be offered in Modena, Trofeo, and Folgore styles, each of which will cater to different consumer lifestyles. For example, the Modena is aimed at luxury lifestyles, whereas the Trofeo is sporty. Meanwhile, the Folgore is the only all-electric option, which borrows its name from the Italian word for “lightning.”

The Modena and Trofeo models have the same 3.0-liter twin-turbo V-6 engine as the company's MC20 supercar; however, it is less powerful and does not have a dry-sump lubrication system. In the Modena and Trofeo, the Maserati-designed V-6 produces 490 and 550 horsepower, respectively.

Image Credit: Maserati

Electric Luxury Convertibles
Luxury car manufacturers are increasingly offering electric powertrain options, creating a growing market for eco-friendly high-end vehicles.
Personalized Car Styles
Car manufacturers are designing diverse models to cater to different consumer lifestyles, offering customization and niche specialization.
High-performance EV Powertrains
Automakers are focusing on creating powerful electric engines, such as the Folgore, enhancing performance and attracting performance-oriented customers.

Where This Applies

Automotive Manufacturing
The automotive industry is adapting to the increased demand for electric and luxury vehicles, resulting in new design and technology advancements.
Electric Powertrain Development
The electric powertrain industry is experiencing growth and innovation due to the demand for advanced, high-performance solutions in electric vehicles.
Auto Customization and Personalization
As consumer preferences evolve, the auto customization and personalization industry has an opportunity to grow by offering tailored solutions and unique design options.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 4%
Freshness 14%