Converse Renew Canvas is Made from Used Plastic Bottles
Laura McQuarrie — June 28, 2019 — Eco
References: converse & fastcompany
Converse Renew Canvas introduces a new kind of upper material for the upper portion of the footwear brand's iconic footwear designs that are made entirely of recycled polyester from used plastic bottles.
Converse Renew represents an ongoing commitment from the brand to create innovative and sustainable products. As part of this goal of producing even more sustainable styles, Converse will be launching Converse Renew Denim later in summer 2019, followed by Converse Renew Cotton in spring 2020. Thanks to the classic look of Converse's shoes, which consist of a rubber sole and a canvas upper component, this creates even more room for experimentation with different eco-friendly materials, proving that the brand can virtually use any material to recreate its iconic sneaker design.
Rather than using virgin materials, many apparel, footwear and accessory brands are showing how versatile recycled materials can be.
Converse Renew represents an ongoing commitment from the brand to create innovative and sustainable products. As part of this goal of producing even more sustainable styles, Converse will be launching Converse Renew Denim later in summer 2019, followed by Converse Renew Cotton in spring 2020. Thanks to the classic look of Converse's shoes, which consist of a rubber sole and a canvas upper component, this creates even more room for experimentation with different eco-friendly materials, proving that the brand can virtually use any material to recreate its iconic sneaker design.
Rather than using virgin materials, many apparel, footwear and accessory brands are showing how versatile recycled materials can be.
Trend Themes
1. Eco-friendly Footwear - Converse Renew Canvas proves the versatility of recycled materials in creating sustainable shoe designs.
2. Recycled Polyester Fashion - Apparel, footwear, and accessory brands are finding innovative uses for recycled plastic bottles as a source material for their products, paving the way for more sustainable fashion options.
3. Circular Fashion Economy - Converse Renew's commitment to producing sustainable products demonstrates a growing trend towards circular economy models in the fashion industry, where materials are continually repurposed and reused.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to meet growing consumer demand for eco-friendly and sustainable products by incorporating recycled materials into their designs.
2. Footwear Manufacturing - Footwear manufacturers can explore innovative and eco-friendly materials, such as recycled polyester, to create sustainable shoe designs that align with growing consumer demand for environmentally-conscious products.
3. Plastics Recycling - Plastic recycling companies have the potential to partner with fashion brands in transforming plastic waste into recycled polyester for use in apparel, footwear, and accessory production.
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