'Engage' is a new celebrity social media platform put together by Twitter that allows famous talents to better connect to fans. The app is geared specifically towards a celebrity clientele allowing them to engage more in-depth with their massive followings.
What differentiates 'Engage' from fellow social media services such as Twitter or Facebook is that the app forgoes a timeline interface and set up to help discourage brand-base updates in place of more authentic and organic content from the celebrity themselves. Celebs can post videos, updates and commentaries for their fans to engage with and comment back to.
The app also allows for analytic updates and most popular interactions to be viewed within the service, rather than having to use an exterior dashboard.