Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Condones Vive Mas Campaign is Materialistically Textured

 - Aug 23, 2012
References: eltaiertribuddb & ibelieveinadv
The Condones Vive Mas campaign likens the "maximum pleasure" a woman would feel using these textured condoms to a huge shopping spree. That, or it simply compares it to the pleasure many women have when they view their significant collection of accessories. The condoms portrayed in the print ads have been formed out of shoes, purses, hats and more to convey this sentiment.

Conceived and executed by El taier / Tribu DDB, an ad agency based in Guatemala, the Condones Vive Mas campaign is rather simple besides the multitude of materialistic items making up each condom. Captured against a pitch black backdrop, the accessories stand out boldly. It was art directed by Victor Pardo and Eddy Flores with creative direction by Jorge Solorzano and illustrations by quadstudio.