ZATARA is a collection of concrete coffee tables that happens to embrace more than one material. An experimentation between stainless and lacquered steel, driftwood and, of course, cement, the designs are both raw and industrial. Although the lines appear perfect, the designs rely on a flaw-filled ethos that focuses on the beauty of nature and naturalness.
Designed by Catherine Op de Beeck, the concrete coffee tables may work best in modern spaces, but are also great for traditional homes as well. The designer states that “good design defends itself by being natural. I like an object to be well designed and beautiful, it has to say something. The furniture of Zatara is a mix of functional and practical thinking with central focus on the pure lines and the driftwood touch.”
Why This Trend Is Growing
- Concrete Coffee Tables
- Opportunities for disruptive innovation in the furniture industry by incorporating unconventional materials like concrete.
- Raw Industrial Designs
- Disruptive innovation potential in home decor industry through the incorporation of raw and imperfect designs.
- Mixing Materials
- Opportunities for disruptive innovation in furniture design by experimenting with a combination of materials like stainless steel, lacquered steel, driftwood, and cement.
Industries Being Reshaped
- Furniture Design
- Disruptive innovation opportunities in the furniture industry through the use of unconventional materials and a focus on natural design elements.
- Home Decor
- Disruptive innovation potential in the home decor industry by introducing raw and industrial design aesthetics that embrace natural imperfections.
- Interior Design
- Opportunities for disruptive innovation in interior design by incorporating minimalist and raw industrial furniture pieces like concrete coffee tables.
