Consumer-led concert pricing is an interesting approach that the Spanish promoters Caravana de Emerxencia will be taking on during a show that is taking place in Sala Capitol in Santiago, Spain.
The promoters have recognized that many fans are not able to attend the performances of their favorite bands due to the rapidly increasing ticket pricing, which has been a direct result of the overwhelming attendance demands.
After the four bands, Skarallaos, Chotokoeu, Skarnivals and Swingdigentes play at the event, the attendees will be free to decide on and pay however much they personally think the band deserves to be paid.
The promoters agree that this method is also helpful in avoiding disappointment fans feel after feeling they have overpaid a ticket for a less than breath-taking show.
Why This Trend Is Growing
- Consumer-led Concert Pricing
- Opportunity for innovative pricing models that allow consumers to decide how much they pay for concert tickets.
- Affordable Access to Live Music
- Disruptive potential in creating more affordable options for fans to attend live music events.
- Crowdsourced Payment Models
- Emerging trend of crowdsourcing payment to empower consumers and create more transparency in the music industry.
Industries Being Reshaped
- Music Events
- Disruptive innovation opportunity in revolutionizing ticket pricing strategies for music events.
- Live Entertainment
- Potential for disruptive innovation in improving the accessibility and affordability of live entertainment experiences.
- Ticketing Industry
- Opportunity for disruptive innovation in reimagining traditional ticketing systems to cater to consumer demands for personalized pricing options.
