Starbucks recently announced that it will be launching a new community outreach scheme in New York City's Jamaica Queens neighborhood. While the global coffee chain already provides jobs for many young people, now the company is going a step further by proving extra resources for those in certain neighborhoods.
Starbucks' new community outreach scheme is part of a partnership with the non-profit organization Queens Community House and the YMCA's Y Road Centre. Together, the organizations will work to create special in-store spaces that provide on-site training and customer service workshops. The goal of the program is to provide teenagers and young adults in certain neighborhoods with meaningful job training and greater employment opportunities.
The new initiative demonstrates how chains can use their influence to promote economic development and support community engagement in underserved neighborhoods.