Kraft Heinz Co. recently debuted a new lineup of comfort food-inspired meals designed for late-night cravings. Whether you're in the mood for something rich and creamy or something on the spicy side, the Devour meals are designed to satisfy any craving.
The Devour lineup includes a variety of comfort food-inspired dishes made with flavorful ingredients such as applewood smoked bacon and real cheese. The dishes are sold frozen, meaning consumers can keep them on hand for anytime that a craving may strike. With entrees ranging from Chicken & Waffles to Deep Dish Three Meat Pizza, the lineup is the perfect option for those who are looking for a rich and hearty meal without the pre-work that would go into making something from scratch.
What's Driving This Trend
- Comfort Food-inspired Meals
- Opportunity for creating more comfort food-inspired meals to satisfy late-night cravings.
- Frozen Convenience Meals
- Potential to develop new frozen meals with unique flavors and ingredients for quick and easy consumption.
- Flavorful Ingredient Combinations
- Innovation opportunity for creating dishes that combine unexpected and delicious ingredients to enhance the overall dining experience.
Who This Affects Most
- Frozen Food Industry
- Disruption opportunities in the frozen food industry by developing new and innovative ready-to-eat comfort food options.
- Convenience Food Industry
- Potential for disruption by introducing convenient and delicious comfort food meals for late-night cravings.
- Food and Beverage Industry
- Opportunity for innovation in the food and beverage industry by exploring new flavor profiles and ingredient combinations to create unique comfort food products.
