Lucy Litman is a designer that takes the Pantone color scheme literraly by matching them alongside real savory and sweet foods. The colors are presented in the traditional Pantone style with blocks of edibles standing in as color counterparts and the name of the hue as well as its shade name listed below. The series is featured on Litman's Instagram account under the hashtag #pantoneposts.
Litmans designs focus on the natural colors prevalent in foods and the multiplicity of the shades. The installations feature white sheets of paper with squares frequently reserved for color blocks replaced with real food elements such as ketchup, mustard and hot sauce.
The use of food in the project perhaps speaks to the temporality of the material as an extension of the continual changes in color popularity.
What's Driving This Trend
- Edible Color Swatches
- Opportunity to explore new ways of presenting colors and food together, potentially revolutionizing food photography and packaging design.
- Pantone-inspired Culinary Arts
- Opportunity to create unique dining experiences by incorporating Pantone colors into dishes, menus, and table settings.
- Food as Artistic Expression
- Opportunity for artists to use food as a medium for creative expression, blurring the lines between culinary arts and visual arts.
Who This Affects Most
- Food Photography
- Opportunity to incorporate edible color swatches into food photography, creating visually stunning and engaging content for brands and food businesses.
- Packaging Design
- Opportunity to use Pantone-inspired edible color swatches in packaging design, offering consumers a visually appealing and unique product experience.
- Fine Dining and Restaurants
- Opportunity for chefs and restaurants to incorporate Pantone colors into their culinary creations, elevating the dining experience and attracting food enthusiasts and design-conscious customers.
