Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Flexa Color Run T-Shirt Spreads the Message "Let's Color"

 - Jul 5, 2013
References: youtube & creativecriminals
As the leading paint brand in Holland, Flexa took full advantage of the Color Run event in Amsterdam this year.

A race where white-clad runners get covered in paint, it may seem an impossible situation in which a paint company can make itself stand out amongst the multitude of colors. So instead of going colorful, the brand went in the opposite direction, creating a t-shirt with a non-stick logo. No matter how much paint was thrown, the Flexa logo did not get covered up, and it actually stood out more as the colors intensified.

With the use of some modern technology and a bit of inventive creativity, Flexa was able to use the Color Run even as a publicity stunt to promote the brand's image.