Unique, Multi-Hued Rain Gear from Squid London

 - Nov 17, 2009   Updated: Jun 7 2011
References: squidlondon & ifitshipitshere.blogspot
These unique color changing umbrellas from Squid London benefit charity. Designers Viviane Jaeger and Emma-Jayne Parkes created these umbrellas that turn from black and white to multi-colored rain gear when they come into contact with water.

The color changing umbrellas come in five different styles, the iconic London Skyline one, the Bird Squit, Squidarella (Paint Drips) and Clouds. They retail for $42 and benefit charity.

Implications - Many people can relate to becoming increasingly societally aware of both their actions and of those who are less fortunate, or hit hard by the recent economic turmoil. With this being said, businesses should all consider becoming more charitable in their donations and initiatives in order to match consumers positively changing societal attitudes.