The 'Color a Sound' project uses felt markers and a projector to create a unique kind of music. The project works by associating a different sound with a color placed on the transparent sheets; blue corresponds to a low note on the octave, while green and red are associated to middle and high notes respectively.
What I find particularly interesting about the 'Color a Sound' project is how it uses pretty common objects to create an unconventional form of music. Have a look at the video and see for yourself.
Implications - Consumers are looking for opportunities to have their imaginations stimulated. This stems from the hyper-rational order of many workplaces, stifling creativity. Companies that offer their customer opportunities to use their imagination will be poised for success.
What Makes This Trend Stand Out
- Colorful Music
- Innovative music projects that fuse colors and sounds create disruptive opportunities for the music industry to re-engage consumers in audio experiences
- DIY Instrument Making
- Consumer products that allow users to create their own musical instruments through common objects provide disruptive innovation opportunities for the creative industry
- Immersive Art Installations
- The fusion of art and technology creates disruptive innovation opportunities for experiential industries that look to engage audiences in unique and memorable experiences
Sectors Adopting This
- Music
- The music industry can leverage the fusion of colors and sounds to reimagine music creation and distribution, allowing consumers to participate in the process
- Consumer Product Manufacturing
- Manufacturing companies that provide tools for DIY instrument making can tap into the growing interest in handmade products and unique creative experiences
- Experiential Art
- Art installations that immerse audiences in multisensory experiences represent disruptive innovation opportunities for the art and entertainment industries
