The 'Color a Sound' project uses felt markers and a projector to create a unique kind of music. The project works by associating a different sound with a color placed on the transparent sheets; blue corresponds to a low note on the octave, while green and red are associated to middle and high notes respectively.
What I find particularly interesting about the 'Color a Sound' project is how it uses pretty common objects to create an unconventional form of music. Have a look at the video and see for yourself.
Implications - Consumers are looking for opportunities to have their imaginations stimulated. This stems from the hyper-rational order of many workplaces, stifling creativity. Companies that offer their customer opportunities to use their imagination will be poised for success.
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