Breitling released college sports-themed watches, the Endurance Pro University Editions collection. The Endurance Pro University Editions collection is based on four universities in the United States: Princeton University, The United States Naval Academy, The University of Alabama, and the University of Michigan. The watches are made as lightweight watches for athletes or casual wear.
Each University Edition watch features the college's signature colors and emblems. A standout watch in the collection is the Princeton University edition, which features an orange inner bezel, matching orange strap, and Princeton Shield on the dial and caseback. Another standout watch in the collection is the United States Naval Academy edition, which has a blue inner bezel and blue strap with the Navy Midshipmen logo on the dial and the United States Naval Academy Anchor engraving on the caseback.
Image Credit: Breitling
What Makes This Trend Stand Out
- Sports-themed Watches
- There is an opportunity for brands to collaborate with colleges and universities for a wider range of sports-themed watches that target college sports fans and athletes.
- Athleisure Watches
- There is potential for combining fashion and function of watches in the context of sports, and features like lightweight materials and a sweat-proof design can be further explored for this purpose.
- Customized Watches
- More brands can offer customization options that cater to consumers' preferences for the design, function, and style of watches related to their alma mater or favorite college sports team.
Sectors Adopting This
- Watchmaking
- Watchmakers can innovate by collaborating with colleges and universities for a wider range of sports-themed watches that target college sports fans and athletes.
- Fashion and Apparel
- Fashion and apparel brands can explore the potential of athleisure watches to offer a fusion of fashion and function in the context of sports and athletics.
- Collegiate Merchandise
- Collegiate merchandise retailers can embrace customized watches as part of their product offerings to cater to consumers' preferences for the design, function, and style of watches related to their favorite colleges and universities.
