From tactical to commemorative timepieces, the top May 2023 watch trends offer a look at how designers are paying tribute to the past and supporting a brighter future with sustainable designs.
With its latest designs, the watch industry is supporting the resurgence of militaristic styles. Military-inspired watches have long been a staple of the industry, but the newest versions feature a range of practical and aesthetic updates. The demand for these watches reflects a growing interest in adventure sports, as well as a renewed appreciation for military heritage.
Some brands are creating limited-edition watches that feature subtle nods to important events in the company's history, while others are releasing watches that reference the location of the brand's flagship store or other notable landmarks.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
