Luxury watch brand Chopard has released a new luxury flower-themed timepiece called The Chopard Imperiale. The luxury timepiece pays tribute to the Egyptian legend, Nefertem. The luxury timepiece also features the theme of a lotus flower, a part of Nefertem's mythology.
The luxury timepiece contains a 36 mm case in 18k rose gold coated with diamonds. Like the legend of Nefertem, the timepiece is covered in sapphire blue along with its cabochon set crown. The timepiece features a lotus flower motif at the bottom of the dial connected with the gold-rose watch hand, surrounded by sapphire crystals. The timepiece also contains a sapphire display case back and a micro-rotor for automatic winding movement. Additionally, the timepiece has a power reserve of 65 hours and comes with a blue alligator leather strap. The timepiece is available for $90,700.
Image Credit: Chopard
What's Driving This Trend
- Flower-themed Timepieces in Luxury Market
- Luxury watch brands can explore creating timepieces with floral motifs and themes to attract customers and tap into the rising trend of nature-inspired designs.
- Influences From Mythology in Luxury Watches
- Luxury watch brands can incorporate mythology into their designs, as Chopard did with the legend of Nefertem, to add a story and unique element to their timepieces.
- Incorporating Precious Stones in Luxury Timepieces
- Luxury watch brands can consider using precious stones like diamonds in new and creative ways to add value and luxury to their products, like Chopard did with the diamond-coated 18k rose gold case of The Chopard Imperiale.
Who This Affects Most
- Luxury Watches
- Luxury watch brands can leverage the rising demand for unique and nature-inspired timepieces, like Chopard's The Chopard Imperiale, to attract customers and stand out in the competitive industry.
- Jewelry
- Jewelry brands can explore creating accessories that complement flower-themed timepieces like The Chopard Imperiale to offer customers a complete floral-inspired collection.
- Fashion
- Fashion designers can incorporate flower motifs and themes in their fashion lines to complement and match with floral-inspired timepieces and present customers with a complete and cohesive look.
