Rolex Launches New Oyster Perpetual with 'Celebration' Dial
Mickey Phoon — April 5, 2023 — Fashion
References: hodinkee
Rolex has launched a new luxury celebration-themed timepiece of its Rolex Oyster Perpetual model. The Rolex Oyster Perpetual is a well-known timepiece model that is also a fan favorite for its classy and elegant appearance. The new Rolex Oyster Perpetual with 'Celebration' dial is possibly the most peculiar timepiece in the Watches and Wonders 2023.
The timepiece contains a sky-blue dial that displays balloon-like bubbles in pastel pink, hunter green, coral, yellow, and turquoise colors. The timepiece is available in 31, 36, and 41 mm case sizes. The timepiece is powered by the caliber 2232, which provides 55 hours of power reserve. The two larger sizes have the caliber 3230 with 70 hours of power reserve. Both of the movements are Superlative Chronometer-certified. Additionally, the timepiece comes with an Oystersteel three-link Oyster bracelet with Easylink extension-fitted Oysterclasps. The timepiece is available for purchase.
Image Credit: Rolex
The timepiece contains a sky-blue dial that displays balloon-like bubbles in pastel pink, hunter green, coral, yellow, and turquoise colors. The timepiece is available in 31, 36, and 41 mm case sizes. The timepiece is powered by the caliber 2232, which provides 55 hours of power reserve. The two larger sizes have the caliber 3230 with 70 hours of power reserve. Both of the movements are Superlative Chronometer-certified. Additionally, the timepiece comes with an Oystersteel three-link Oyster bracelet with Easylink extension-fitted Oysterclasps. The timepiece is available for purchase.
Image Credit: Rolex
Trend Themes
1. Celebration-themed Timepieces - There is an opportunity for luxury watch brands to create celebration-themed timepieces that cater to the taste of the consumer.
2. Pastel Colors on Luxury Watches - Luxury watch brands can experiment with pastel colors as a new trend in luxury watches.
3. Superlative Chronometer-certified Movements - Luxury watch brands can focus on creating timepieces with Superlative Chronometer-certified movements for increased accuracy and reliability.
Industry Implications
1. Luxury Watch Industry - The luxury watch industry can capitalize on the trend of creating celebration-themed luxury timepieces and pastel-colored watches to attract a new market segment.
2. Fashion Industry - Fashion brands can collaborate with luxury watch brands to create custom watches that match their clothing line or to bring attention to a new product series.
3. Jewelry Industry - Jewelry brands can expand their product line by partnering with luxury watch brands to create unique, luxury watches with special design features and precious stones to attract new buyers.
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