Wallpaper Rolex Oyster Perpetual Datejust book release info presents the first authorised history of the Datejust in a 224-page silk-bound volume written by historian Nicholas Foulkes. The book traces the model’s journey since its 1945 debut, including milestones such as the Cyclops lens in 1953, while highlighting the watch’s role in both design and culture. Rare archival materials are paired with new photography and essays from athletes and cultural figures who reflect on its influence.
Published in English and French, the hardcover launches on September 29 with preorders beginning September 9. Distribution will begin with Wallpaper’s own store, followed by official Rolex retailers and select bookstores worldwide in October. Priced at approximately $135, the edition serves as both a collector’s piece and a study in horological innovation. By weaving together technical evolution, cultural significance, and visual storytelling, the book reinforces the Datejust as a defining icon in watchmaking history.
Image Credit: Rolex, Wallpaper*
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- Cultural Storytelling in Luxury Publishing
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Sectors Adopting This
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