The Wallpaper* Rolex Oyster Perpetual Datejust book Tracks Heritage
Amy Duong — September 12, 2025 — Art & Design
References: wallpaper
Wallpaper Rolex Oyster Perpetual Datejust book release info presents the first authorised history of the Datejust in a 224-page silk-bound volume written by historian Nicholas Foulkes. The book traces the model’s journey since its 1945 debut, including milestones such as the Cyclops lens in 1953, while highlighting the watch’s role in both design and culture. Rare archival materials are paired with new photography and essays from athletes and cultural figures who reflect on its influence.
Published in English and French, the hardcover launches on September 29 with preorders beginning September 9. Distribution will begin with Wallpaper’s own store, followed by official Rolex retailers and select bookstores worldwide in October. Priced at approximately $135, the edition serves as both a collector’s piece and a study in horological innovation. By weaving together technical evolution, cultural significance, and visual storytelling, the book reinforces the Datejust as a defining icon in watchmaking history.
Image Credit: Rolex, Wallpaper*
Published in English and French, the hardcover launches on September 29 with preorders beginning September 9. Distribution will begin with Wallpaper’s own store, followed by official Rolex retailers and select bookstores worldwide in October. Priced at approximately $135, the edition serves as both a collector’s piece and a study in horological innovation. By weaving together technical evolution, cultural significance, and visual storytelling, the book reinforces the Datejust as a defining icon in watchmaking history.
Image Credit: Rolex, Wallpaper*
Trend Themes
1. Cultural Storytelling in Luxury Publishing - The blending of historical research, rare visuals, and influential testimonials creates a multidimensional narrative that elevates the luxury brand's cultural legacy.
2. Hybrid Physical-digital Collectibles - The combination of tactile elegance with digital distribution channels offers a new dimension for collector's items, expanding accessibility while maintaining exclusivity.
3. Bilingual Luxury Edition Releases - Publishing books in multiple languages from the outset widens the market reach, reflecting a shift towards inclusive global luxury branding.
Industry Implications
1. Luxury Timepiece Industry - The meticulous documentation of a watch model's innovation and heritage emphasizes the enduring value and prestige associated with luxury timepieces.
2. High-end Publishing Industry - The integration of rich visual content and scholarly narrative in a collectible form signifies a growing demand for luxury books as both art and investment.
3. Retail and Distribution Innovation - The strategic launching of high-profile items through exclusive and varied channels showcases emerging approaches in catering to global luxury consumers.
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