Armitron and Tide Ocean SA have revealed their latest collaborative upcycled watch collection, named the 'Ocean Plastics Collection.' Bobbie Weichselbaum, CEO of E. Gluck Corporation, said: "We chose to partner with Tide Ocean SA because of their strong commitment to preserving our oceans and protecting our environment and due to their award-winning #tide ocean material. Through the launch of our Ocean Plastic Collection, we aim to broaden awareness of plastic waste pollution and to champion the adoption of a circular economy."
The introduction of the watch collection is called the Wave, which features four watches made from upcycled plastic recovered from oceans. The watch collection design is inspired by marine life and features vibrant coral, turquoise, and ocean colors. The watch collection is made of #tide ocean material®, which comes in the form of granules for plastic injection, yarn for textile applications, and filament for 3D printing. It can also be applied to various products other than watches. The Wave Ocean Plastics Collection is available for purchase on April 20.
Image Credit: Armitron
Key Themes Behind This Trend
- Ocean Plastics Collection
- The upcycling and repurposing of ocean plastics into a watch collection opens up opportunities for sustainable fashion brands to incorporate environmentally friendly materials throughout their product lines.
- Circular Economy Awareness
- The launch of the Ocean Plastics Collection highlights the importance of promoting circular economy practices, presenting opportunities for companies to educate consumers and incorporate circularity into their business models.
- Upcycling and Material Innovation
- The use of #tide ocean material® in the design of the Ocean Plastics Collection showcases the potential for businesses to experiment with new material innovations and incorporate upcycling into their production processes.
Where This Applies
- Fashion and Accessories
- The Ocean Plastics Collection presents an opportunity for fashion and accessory brands to incorporate sustainable materials into their product lines, informed by consumer demand for environmentally friendly alternatives.
- Sustainability and Environmental Protection
- The collaboration between Armitron and Tide Ocean SA demonstrates the relationship between the fashion industry and environmental stewardship, and presents a model for businesses looking to incorporate sustainable practices into their operations.
- Plastic Waste Reduction
- Tide Ocean SA's commitment to oceanic waste cleanup and repurposing highlights the potential for businesses in diverse industries to address environmental issues, providing products made only from sustainable materials to reduce plastic waste.
