American discount retail giant Target has taken a forward-looking step by launching a website to encourage its collaboration with startups who might be able to help the company better engage with customers. The appropriately named Startups-Target website is currently accepting pitches from startup companies looking to run pilot programs through Target, with priority given to technology-related companies that could help Target improve the customer experience.
The Startups-Target website isn't designed to help startups sell their products through Target, but rather to facilitate an exchange in expertise. By launching a website to facilitate collaboration with startups, Target is intelligently looking to leverage the unique skill-sets of innovators to improve its own brand and boost the customer experience.
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