Have you ever found yourself pretending to text, making a fake phone call or ignoring the doorbell just to stay away from an ex, like the one in this Coimbra 'Ex-Girlfriend' ad? Well if you have, you are certainly not alone as many people dodge interactions like that on a daily basis.
Pretending to text or faking a phone call seems to be a daily routine for many people who dread certain awkward social interactions. This Coimbra 'Ex-Girlfriend' ad showcases an extreme scenario in which a love-infested young girl is attempting to reach the object of her affection -- unsuccessfully, that is. The text featured in the print ad reinforces Coimbra's humorous message "don’t let anyone pass through your door."
Why This Trend Is Growing
- Avoidance-socializing
- Opportunity for companies to create innovative solutions that help people navigate and avoid uncomfortable social interactions.
- Humorous-advertising
- Disruptive innovation opportunity for brands to use humor as a way to engage with consumers and deliver memorable advertising.
- Unconventional-messaging
- Opportunity for companies to break traditional advertising norms and employ unconventional messaging techniques to capture consumer attention.
Industries Being Reshaped
- Technology-apps
- Opportunity for app developers to create social networking apps that provide users with tools to avoid certain social interactions or awkward encounters.
- Entertainment-advertising
- Disruptive innovation opportunity for advertising agencies to incorporate humor and comedic storytelling techniques to create engaging and memorable advertisements.
- Marketing-communication
- Opportunity for marketers to experiment with unconventional messaging and communication strategies to stand out in a crowded advertising landscape.
