What is the trend of avoidance-socializing?

Opportunity for companies to create innovative solutions that help people navigate and avoid uncomfortable social interactions.

What is the trend of humorous-advertising?

Disruptive innovation opportunity for brands to use humor as a way to engage with consumers and deliver memorable advertising.

What is the trend of unconventional-messaging?

Opportunity for companies to break traditional advertising norms and employ unconventional messaging techniques to capture consumer attention.

What are the implications for the technology-apps industry?

Opportunity for app developers to create social networking apps that provide users with tools to avoid certain social interactions or awkward encounters.

What are the implications for the entertainment-advertising industry?

Disruptive innovation opportunity for advertising agencies to incorporate humor and comedic storytelling techniques to create engaging and memorable advertisements.

What are the implications for the marketing-communication industry?

Opportunity for marketers to experiment with unconventional messaging and communication strategies to stand out in a crowded advertising landscape.

Brace-Face Busting Security : Coimbra Ex-Girlfriend

Brace-Face Busting Security

The Coimbra 'Ex-Girlfriend' Ad Gets in the Way of Love

Emily Evans — June 7, 2011 — Marketing

References: adsoftheworld

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Have you ever found yourself pretending to text, making a fake phone call or ignoring the doorbell just to stay away from an ex, like the one in this Coimbra 'Ex-Girlfriend' ad? Well if you have, you are certainly not alone as many people dodge interactions like that on a daily basis.

Pretending to text or faking a phone call seems to be a daily routine for many people who dread certain awkward social interactions. This Coimbra 'Ex-Girlfriend' ad showcases an extreme scenario in which a love-infested young girl is attempting to reach the object of her affection -- unsuccessfully, that is. The text featured in the print ad reinforces Coimbra's humorous message "don’t let anyone pass through your door."

Trend Themes

Avoidance-socializing — Opportunity for companies to create innovative solutions that help people navigate and avoid uncomfortable social interactions.
Humorous-advertising — Disruptive innovation opportunity for brands to use humor as a way to engage with consumers and deliver memorable advertising.
Unconventional-messaging — Opportunity for companies to break traditional advertising norms and employ unconventional messaging techniques to capture consumer attention.

Industry Implications

Technology-apps — Opportunity for app developers to create social networking apps that provide users with tools to avoid certain social interactions or awkward encounters.
Entertainment-advertising — Disruptive innovation opportunity for advertising agencies to incorporate humor and comedic storytelling techniques to create engaging and memorable advertisements.
Marketing-communication — Opportunity for marketers to experiment with unconventional messaging and communication strategies to stand out in a crowded advertising landscape.

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