Coffee Gator's Brand Identity Resembles Minimalist Infographics
Jana Pijak — November 28, 2017 — Marketing
References: tidy.studio & thedieline
Tidy Studio's design team is the creative force behind this Coffee Gator visual identity. Offering premium coffee-making supplies like coffee canisters, pour-over kettles, and glass mugs, the company appeals to brewers who are serious about both the quality and design of their at-home supplies.
Tidy Studio's packaging design is sleek and minimalist, featuring white illustrations that are displayed atop a clean, black backdrop. Each of Coffee Gator's coffee-making supplies is individually boxed and features illustrations that evoke simplicity, much like those that would be commonly seen in a visual infographic.
This illustrated coffee packaging captures consumers' attention with simple art that is easy to understand and aesthetically modern. These graphics don't only hint at Coffee Gator's aesthetically pleasing products but also illustrate that the brand prides itself on function.
Tidy Studio's packaging design is sleek and minimalist, featuring white illustrations that are displayed atop a clean, black backdrop. Each of Coffee Gator's coffee-making supplies is individually boxed and features illustrations that evoke simplicity, much like those that would be commonly seen in a visual infographic.
This illustrated coffee packaging captures consumers' attention with simple art that is easy to understand and aesthetically modern. These graphics don't only hint at Coffee Gator's aesthetically pleasing products but also illustrate that the brand prides itself on function.
Trend Themes
1. Minimalist Packaging Design - The trend of minimalist packaging design presents an opportunity for brands to create visually appealing and functional packaging.
2. Infographic-inspired Illustrations - The use of infographic-inspired illustrations in branding allows brands to convey information in a visually engaging and easily understandable way.
3. Attention-grabbing Graphics - Attention-grabbing graphics in product packaging can capture consumers' attention and create a memorable brand experience.
Industry Implications
1. Coffee Supplies - The coffee supplies industry can benefit from incorporating minimalist packaging design and infographic-inspired illustrations to enhance the appeal of their products.
2. Graphic Design - The graphic design industry can explore the use of minimalist packaging design and infographic-inspired illustrations to create visually appealing brand identities for their clients.
3. Consumer Goods - The consumer goods industry can leverage attention-grabbing graphics in product packaging to differentiate their brand and create a strong visual presence in the market.
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