Coffee Gator's Brand Identity Resembles Minimalist Infographics

 - Nov 28, 2017
References: tidy.studio & thedieline
Tidy Studio's design team is the creative force behind this Coffee Gator visual identity. Offering premium coffee-making supplies like coffee canisters, pour-over kettles, and glass mugs, the company appeals to brewers who are serious about both the quality and design of their at-home supplies.

Tidy Studio's packaging design is sleek and minimalist, featuring white illustrations that are displayed atop a clean, black backdrop. Each of Coffee Gator's coffee-making supplies is individually boxed and features illustrations that evoke simplicity, much like those that would be commonly seen in a visual infographic.

This illustrated coffee packaging captures consumers' attention with simple art that is easy to understand and aesthetically modern. These graphics don't only hint at Coffee Gator's aesthetically pleasing products but also illustrate that the brand prides itself on function.