The ‘Coffee Beer’ Raises Funds for Disaster Relief in Japan
Laura McQuarrie — September 1, 2013 — Marketing
References: nendo.jp & designtaxi
Recently, Sekinoichi created a ‘Coffee Beer’ to raise funds to help Japan rebuild itself after the 2011 earthquake and tsunami, and the renowned Japanese design company Nendo designed its packaging.
Both companies were devastated by the natural disasters and to keep costs low, Nendo used Sekinoichi’s existing bottles and applied printed golden coffee bean labels to them. Each bottle is unique and applying the labels by hand is a time-consuming process, but the goal of this project is to infuse each bottle with the “makers’ thoughts and feelings.”
The ‘Coffee Beer’ is described as “a beer with a rich, deep taste, due to the coffee beans added during the brewing process.” For coffee lovers and beer drinkers, this drink kills two birds with one stone, and helps Japan rebuild.
Both companies were devastated by the natural disasters and to keep costs low, Nendo used Sekinoichi’s existing bottles and applied printed golden coffee bean labels to them. Each bottle is unique and applying the labels by hand is a time-consuming process, but the goal of this project is to infuse each bottle with the “makers’ thoughts and feelings.”
The ‘Coffee Beer’ is described as “a beer with a rich, deep taste, due to the coffee beans added during the brewing process.” For coffee lovers and beer drinkers, this drink kills two birds with one stone, and helps Japan rebuild.
3.2
Score
Popularity
Activity
Freshness
