Boba-Infused Coffee Desserts

Trader Joe's Non-Dairy Dessert Combines Cold Brew Coffee & Boba

The flavors of coffee and boba come together in the newest non-dairy frozen dessert from Trader Joe's, which boasts a creamy coconut milk base. The Cold Brew Coffee and Boba Coconut Non-Dairy Frozen Dessert boasts a rich base, thanks to coconut milk being the first ingredient, yet Trader Joe's says that "it doesn’t taste even a bit like coconut."

The frozen dessert is full of flavor from Thai-grown Arabica coffee beans and tons of texture from chewy tapioca pearls. The treat is said to taste like a cup of coffee and it awakens the senses with boba that's usually found in specialty tea and coffee shops. The unusual pairing of coffee and boba promises to be a special treat for coffee lovers and bubble tea fans alike.

Boba-coffee Fusion
Opportunity to innovate the beverage industry by introducing boba into coffee drinks and vice versa.
Non-dairy Desserts
Opportunity to expand the non-dairy dessert market by introducing unique and distinctive flavors like coffee-boba fusion.
Texture in Desserts
Opportunity to introduce new textures like chewy tapioca pearls into frozen desserts.

Who This Affects Most

Food & Beverage
An innovative dessert from Trader Joe's could inspire other food companies to experiment with a boba-coffee fusion.
Coffee Shops & Cafes
An opportunity for small coffee shops and cafes to expand their menu and incorporate boba and unique textures into their coffee drinks.
Non-dairy Products
The success of the non-dairy Cold Brew Coffee and Boba Coconut Non-Dairy Frozen Dessert at Trader Joe's may inspire other companies to create unique non-dairy flavors using uncommon ingredients or textures.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 52%
Freshness 10%