In order to show off the power of its Instant Espresso, these Nescafé ads show the Mona Lisa, Van Gogh and the farmers from American Classic getting a wake up. Since these paintings are some of the most recognizable ones out there, it's not hard to see that something is not quite right in each of the paintings. The one element that's been changed is that the eyes of each individual have been popped open, suggesting that they've just enjoyed a cup of instant coffee.
Similarly, you can imagine that taking a sip of this instant brew might have a similar effect on your eyes, making sure that your peepers are wide open and ready to start the day ahead.
Wide-Eyed Java Ads
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