Maison Margiela focuses on the theme of interdependency and intimacy during a time of isolation in its latest Co-Ed collection for the Spring/Summer 2021. The new capsule is showcased as the second and last instalment of the brand's 'S.W.A.L.K' project. It is a film initiative that launched for haute couture in 2019.
He interprets a tango style to showcase the seasonal design. There are vintage pieces that accompany modern silhouettes as a reference to Neoclassical tradition. To reference the tango themes, the designs include sultry red colors, cream formal designs, and dark pinstriped tailoring. John Galliano interprets his own style of tango and experiments with the concept of what he calls "storied garments" with juxtaposing design from different time eras.
Image Credit: Maison Margiela
What's Driving This Trend
- Isolation-themed Fashion
- Fashion brands are creating collections that reflect the mood and challenges brought about by the pandemic, presenting an opportunity for brands to innovate by providing unique and comfortable pieces.
- Vintage-meets-modern Designs
- Fashion brands are combining vintage and modern elements in their designs, offering potential for companies to create unique and complex designs that appeal to different age groups and demographics.
- Film-based Fashion Initiatives
- Fashion brands are using films and other visual media to showcase their collections, providing potential for companies to experiment with different storytelling techniques and create immersive experiences for consumers.
Who This Affects Most
- Fashion and Apparel Industry
- The fashion and apparel industry has the opportunity to stand out by creating unique collections that reflect the challenges and mood brought about by the pandemic, experimenting with new concepts and techniques.
- Luxury Goods Industry
- The luxury goods industry can create new designs that appeal to different age groups and demographics by combining vintage and modern elements to create timeless, sophisticated pieces that are unique to their brand.
- Entertainment Industry
- The entertainment industry can collaborate with fashion brands and use fashion as a storytelling tool, creating immersive experiences that elevate and extend their brand beyond traditional media.
