The Coca-Cola.FM print campaign involves a clever and creative concept in which subscribers to Capricho Magazine can convert the latest issue into a smartphone speaker. Essentially, the ad inside the Brazilian publication offers do-it-yourself instructions on how to accomplish this neat trick.
With ready-made slits, the Coca-Cola.FM print campaign guides people to roll up the bulk of the magazine while leaving just the one page free. Once rolled up completely, the person can then bend the page to hook them together via the slits. Those slits are now opened up to allow an iPhone or other device to be slipped in.
Both simple and practical, the Coca-Cola.FM print campaign will win over just about anyone. It was created to celebrate the radio station's one year anniversary.