This Coca-Cola space located in the headquarters in Madrid, Spain offers multipurpose function as a canteen, meeting space and communal office with subtle branding that reflects the company's overall spirit and brand initiatives in a simple way. The use of the large room offers multi-functional purpose while tying in the distinct Coca-Cola branding through color and design rather than logos.
Consumers can often feel overwhelmed by the constant presence of logos and the Coca-Cola headquarters' canteen is a space that instead utilizes color to reference the brand. The space is set up as a lunch room with communal eating tables, lights, private booths and dining area that can be used for eating, brainstorming and work sessions. The furniture and decor utilizes the brand's white and red colors throughout to reference the brand in a tastefully understated way.
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