The Coca Cola Le Parfum feature a clean, fresh look inside an iconic slender glass bottle.
This project was designed by Wonchan Lee, and feature two scents -- Classique and Belle. This packaging gives consumers a new look on the iconic brand. While we're used to seeing Coca Cola packaged in red and white labels, these bottles are a little more classic and feminine.
These newly designed bottles are showcasing a different look on the classic Coca Cola brand. Typically Coke has been associated with snacking or refreshing sugared beverages, and household favorites, but these bottles are advocating a more posh impression. These bottles are still true to the Coke brand appearance because of their svelte vintage glass bottle look, however they also show that Coke is keeping with the times while honoring traditions and utilizing the bottles inspiration.
What's Driving This Trend
- Iconic Brand Packaging
- Opportunity to reinvent classic brands by creating new packaging designs that appeal to different consumer markets.
- Feminine Branding
- Opportunity to create products that cater to feminine aesthetics and interests, even in traditionally masculine industries.
- Modernizing Tradition
- Opportunity to blend modern design elements with traditional branding to capture the attention of new consumer segments.
Who This Affects Most
- Beverage Packaging
- Opportunity to innovate in the beverage packaging industry by creating unique and eye-catching designs.
- Cosmetics
- Opportunity to attract new customers in the cosmetics industry by offering products inspired by familiar and beloved brands.
- Fashion
- Opportunity to incorporate brand collaborations and inspirations into fashion designs, attracting fans of popular brands.
