If you're looking for a pop of color to add to your home decor, the Coatstand by Verner Panton will do just the trick. A wiry jacket holder, this piece is definitely a new and interesting take on the traditional stand.
Interestingly enough, the Coatstand by Verner Panton is a retro throwback. It was originally designed in 1971, but has been re-released as a new edition for contemporary use. I wouldn't have guessed that it was first created almost 40 years ago.
What's Driving This Trend
- Retro Home Decor
- Bringing back old designs and adapting them for modern use can create a nostalgic appeal in the market and cater to the customer's psychographic preference for vintage and classic items.
- Chromatic Accents
- Colorful, quirky pieces like the Coatstand can be a niche market appeal, playing up to the playful side of consumers and can be an opportunity to market in places with the same sensibility.
- Functional Design
- Design doesn't have to be just an aesthetic choice but can lead to functional and innovative solutions that influence future products in the market.
Who This Affects Most
- Interior Design
- The Coatstand by Verner Panton can appeal to interior designers and can be a jumping point for creating drama and scale in a room's decor.
- Manufacturing
- Incorporating design innovation into a daily used item can give a manufacturer an edge in an over saturated home products market, and can cater to a niche market who likes their everyday items to be playful and fun.
- Retail
- Developing and marketing nostalgic or colorful home decor items can provide a retail store with a uniqueness factor, increase brand differentiation, and cater to a market that prefers novelty.
