Outdoor label The North Face unveiled its latest CMYK Pack inspired by the four hues of the CMYK printing process, which are cyan, magenta, yellow and black. The four colors are seen across the entire vibrant range of goods that have been intricately designed. The hues are carefully infused into signature pieces from the label including its Nuptse jacket, the Nuptse vest, the Back-to-Berkeley boots, as well as a backpack and a hat.
To elevate the already brightly done capsule, the label took to the Amsterdam streets to highlight the upcoming artist scene. There are representatives of the Dutch creative scene modeling the range, including artist Flavio Monterio, also known as Y'unglatte, and Rachel Ecclestone who is a festival photographer. The entire CMYK Pack is now available to shop online at The North Face.