The American Express Cloud 10 program grants certain cardholders big travel perks including exclusive use of a luxury lounge as well as security bypass, which is a key feature for many members. Yet the Cloud 10 partnership with Toronto Pearson Airport is now expanding to make wait times more enjoyable for cardholders. In an effort to address entertainment, people will be have access to free downloads of eBooks and music.
This latest Cloud 10 update is made possible through agreements with HarperCollins Canada and Sony Music Canada. Since transportation hubs have long been regarded as prime marketing vehicles, it is only natural that Amex would be upping the ante. Through free media access, Cloud 10 will attract even more customers to the Amex brand.