Breathable Waterproof Clothing

The Mishmi Takin Clothing Collection Provides Performance Outdoors

Rain gear is notorious for keeping wearers feeling warm, sticky and sweaty thanks to the impermeable fabrics, so the Mishmi Takin clothing collection is designed to breathe. Developed by Kapil Dev Singh after spending ample time in remote communities around the world, the Mishmi Takin collection focuses on reducing the discomfort associated with rain gear.

The rugged designs of the jackets, shirts and shoes allow users to go anywhere they wish and partake in activities without feeling overheated. This is thanks to the breathable design of the items that allows air inside and outside of the items to be exchanged on a consistent basis for ultimate comfort.

The Mishmi Takin clothing collection is currently avaialble for preorder from the brand's Kickstarter campaign page

Breathable Waterproof Clothing
Disruptive innovation opportunity: Develop more breathable and comfortable waterproof clothing to improve user experience in outdoor activities.
Rugged Outdoor Apparel
Disruptive innovation opportunity: Create durable and versatile outdoor apparel that allows users to move freely and comfortably in various environments.
Comfort-focused Rain Gear
Disruptive innovation opportunity: Design rain gear that prioritizes breathability and reduces discomfort caused by heat and moisture.

Who This Affects Most

Outdoor Apparel
Disruptive innovation opportunity: Innovate in the outdoor apparel industry by offering breathable and versatile clothing options.
Sportswear
Disruptive innovation opportunity: Introduce sportswear that combines functionality with comfort to enhance performance in outdoor activities.
Outdoor Gear
Disruptive innovation opportunity: Develop advanced outdoor gear that offers both protection from the elements and comfort during outdoor adventures.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 10%
Freshness 8%