Shade-Providing Sundials

The Clock Parasol by Kota Nezu Cleverly Tells the Time

There is something archaically cool about the Clock Parasol. It is essentially a shade-providing sundial that you can tote around on hot summer days for at least two glaringly obvious and practical reasons.

Conceived by Japanese designer Kota Nezu, the Clock Parasol requires that you know your north, south, east and west directions so that you can accurately determine the time. Therefore, a handy compass is embedded into the umbrella's handle.

Once you position yourself so that north points right at you, you then proceed to read the clever number grid graphic on the Clock Parasol. The vertical lines represent the hours and the horizontal lines indicate the Summer and Winter solstice and the Spring and Autumn equinox.

Priced at roughly $35, the Clock Parasol is a unique umbrella.

Portable Sundials
The Clock Parasol by Kota Nezu offers a portable and practical way to tell the time using a shade-providing sundial.
Compass-embedded Design
The inclusion of a compass in the umbrella's handle allows users to accurately position themselves and read the time on the Clock Parasol.
Innovative Graphic Grid
The number grid graphic on the Clock Parasol provides an intuitive visual representation of the hours and seasonal changes.

Sectors Adopting This

Outdoor & Leisure
The Clock Parasol presents opportunities for outdoor leisure companies to develop innovative and functional shade-providing products.
Travel & Tourism
Tourism companies can leverage the Clock Parasol's portability and unique design as a selling point for travelers seeking practical and stylish accessories.
Design & Fashion
The Clock Parasol showcases the intersection of design and fashion, inspiring designers and fashion brands to create innovative and aesthetically pleasing sun protection solutions.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 37%
Freshness 8%