The Clinica De La Columna campaign is made up of minimalist print ads that are as straightforward as they come. It might be devoid of a tag line or explanation of any sort, but it is immediately clear what message is trying to be relayed through the colorful graphics used. Each poster is centered around an image of a spine. Each spine has been dislodged by an object of some sort in different areas. For instance, a bad office chair has compromised a thoracic vertebrae while a wallet has caused damage to a lumbar one.
Conceived and executed by Lima-based ad agency Artwork, the Clinica De La Columna campaign shows the problem area while implying the clinic knows the solution. It was art directed by Oscar Takahashi.