Child-Focused Energy Bars

Clif Kid's ZBAR is a Healthy Snack to Keep Energy Levels High

Instead of giving children typical snacks including chips and chocolate bars, the Clif Kid collection of energy bars offers something that will keep their energy levels high in as natural a way as possible. While many parents might prefer to send their children to school with fruits and vegetables, a fine balance between convenience and preference needs to be struck.

Clif Kid bars provide a range of snacks that will appeal to many different palates. From protein bars to fruit snacks, it ensures that children receive a good source of vitamins and nutrients in one delicious package. With no high fructose corn syrup or artificial flavors or synthetic preservatives, the Clif Kid bars provide parents with a piece of mind and children something tasty to munch on.

Healthy Snacking
Opportunity for innovating healthier options for on-the-go snacking, especially for children.
Natural Ingredients
Growing demand for products made with natural ingredients and without preservatives or artificial flavors.
Convenience Foods
Consumers seek out quick and easy snack options, creating room for more innovation in the convenience food industry.

Industries Being Reshaped

Health Food
An industry wide move towards healthier, natural food products and ingredients, especially for children.
Packaged Foods
Opportunity for the packaged food industry to innovate healthier snack options that appeal to children and parents.
Grocery Retail
Grocery retailers can capitalize on the growing demand for healthy, natural snacks by offering a wider variety in their stores.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 8%
Activity 13%
Freshness 8%