Ricoh has introduced 'Clickable Paper' for Apple and Android.
What is clickable paper? The technology allows you to click on an image without having to zoom in on a code or logo. After you have clicked on the image, you are directed to different options including an amazon link, a YouTube video or the service or products website. You can also share the information via Facebook and Twitter.
Essentially, clickable paper allows you to be directed to related online content by simply pointing a smartphone at any printed surface. The technology can also be used with printed materials like newspapers, magazines, books, direct mail and websites. Clicker Paper chooses related content by searching for author and identifies hot spots of information and stores it in the cloud server database.
The technology behind Clickable Paper is Ricoh Visual Search. The app is available for download on iTunes and is free of charge.
Why This Trend Is Growing
- Clickable Paper Technology
- Clickable Paper technology enables users to access related online content by pointing their smartphone at a printed surface, presenting disruptive innovation opportunities for advertising, publishing, and marketing industries.
- Blended Reality Advertising
- Blended reality advertising, facilitated by Clickable Paper, allows brands to seamlessly integrate digital content with print media, offering disruptive innovation opportunities for the advertising and marketing industries.
- Cloud-based Content Storage
- The use of cloud-based storage in Clickable Paper technology presents disruptive innovation opportunities for the publishing industry, enabling easy access to a range of supplementary online content.
Industries Being Reshaped
- Advertising
- Clickable Paper technology has the potential to revolutionize advertising by allowing brands to deliver immersive and interactive experiences that seamlessly blend digital and print media.
- Publishing
- The publishing industry can leverage Clickable Paper technology to enhance their printed materials with dynamic and up-to-date online content, providing readers with enriched reading experiences.
- Marketing
- Clickable Paper offers disruptive innovation opportunities for the marketing industry, enabling brands to create personalized and interactive campaigns that integrate online content with traditional print media.
