The new digital marketing campaign from fashion and lifestyle brand Kate Spade includes rolling clickable ads. This involves a bar at the bottom of the commercial where consumers can click on one of the items being advertised, which will take them directly to the Kate Spade product's online shopping page. This extremely convenient feature allows online customers to purchase specific items without having to go through the hassle of researching it on the web first.
In theory, the rolling clickable ads also allow potential purchasers to only look at the bottom bar for clothing and accessories they might be interested in, rather than watching the entire minute long commercial. This interesting technique could easily be adopted by other retailers looking to advertise in the online space.