The Try Drugs website offers an online visual simulator that allows you to experience the impairment of a person on cocaine or marijuana without getting high. The site features very strong anti-drug messages and highlights the negative impact that drugs can have while emphasizing that they destroy families and lives.
Implications - The site even has pop-ups on it that covey a stark message of what drugs can really do to you. The pop-ups are related to "memorial services, prisons, bankruptcy and crimes committed by drug addicts."
This Norwegian social marketing campaign is a great use of interactive media for a good cause.
Why This Trend Is Growing
- Drug Awareness Education
- The Try Drugs website offers an online visual simulator that can be used by schools or organizations as a tool to educate people about the dangers of drugs and their impact on society.
- Virtual Reality Education
- This simulator presents opportunities for innovations in creating more immersive and realistic virtual reality education systems.
- Interactive Anti-drug Campaigns
- The Try Drugs website is an example of an innovative anti-drug campaign that uses interactive media to increase awareness and engage with people.
Industries Being Reshaped
- Health Education
- The Try Drugs website can be integrated into health education programs to help prevent drug abuse and addiction.
- Virtual Reality
- The online visual simulator used in the Try Drugs website can be integrated into VR software to help create more realistic simulations for education and training.
- Marketing and Advertising
- The Try Drugs website presents an opportunity for companies in the marketing and advertising industry to create similar interactive campaigns for social causes.
