LesserEvil, a brand that's known for its air-popped, organic, non-GMO and gluten-free popcorn snacks, is now venturing into a new category with the introduction of tiny clean cookies. The brand sees "snacking as a vessel for mindful moments" and it is introducing paleo- and keto-friendly Mini Cookies that are clean, grain-free and craveable for their crispy outsides and soft insides.
The Mini Cookies, offered in Almond Butter Chocolate Chip and classic Snickerdoodle varieties, offer a guilt-free take on beloved flavors. The clean cookies are comprised of a handful of simple ingredients, including alternative flours like coconut and almond, plus cage-free eggs, organic ghee and other ingredients that are either entirely non-GMO or all organic.
Image Credit: LesserEvil
Why This Trend Is Growing
- Clean Snacking
- Disruptive innovation opportunity: Develop new clean snack products that cater to consumers seeking guilt-free treats with natural ingredients.
- Paleo and Keto-friendly Foods
- Disruptive innovation opportunity: Create a range of paleo and keto-friendly products to tap into the growing demand for these specific dietary needs.
- Alternative Flours
- Disruptive innovation opportunity: Explore the use of alternative flours, like coconut and almond, in various food products to provide healthier and gluten-free options.
Industries Being Reshaped
- Snack Food Industry
- Disruptive innovation opportunity: Incorporate clean and mindful snacking options into the snack food industry to meet the evolving preferences of health-conscious consumers.
- Specialty Diet Industry
- Disruptive innovation opportunity: Develop a line of products specifically designed to cater to the paleo and keto diet trends, providing consumers with convenient options that align with their dietary restrictions.
- Gluten-free Market
- Disruptive innovation opportunity: Tap into the gluten-free market by creating alternative flour-based products that are not only gluten-free but also delicious and appealing to a broader consumer base.
