This clay litter is called 'Fresh Plus' and its visual identity was designed by the creative agency Clare Lynch Creative, for the brand Retail Outsource Solutions.
The litter comes in green packaging that reflects its natural ingredients, while black or white cats act as a backdrop for some of the brand's labeling. There are additional decorative features on the bags including flowers, which reveal images of the cat litter inside. The litter is made up of clay -- which coupled with its earthy color tones and playful designs makes it ideal for consumers who prefer natural products, even for their pets.
Fresh Plus' clay litter is designed to stand apart from competitors and is reflective of consumers' desire for premium pet products.